From our experience until yesterday and especially for small and medium sized businesses, the ROI of social media marketing was the key point as to whether a company would continue to invest on social media or not. Of course now, it’s more than clear for all that you can’t just say no to an online presence or social media marketing and furthermore, that ROI is not just the money in your pocket, although it indicates how effective your marketing strategy is.
ROI can give you a great amount of information about the way your business is done, your potential, your effectiveness and of course, your customers and potential customers. Expecting results in a day as you did with traditional advertising, is not the correct way to measure your results in social media.
You have to first build a strong relationship with your audience so that you can start gaining trust, exposure, prestige, clients and then cash; which you can’t have with traditional media unless of course, you spend a fortune. That is the main reason why social media marketing is so valuable for businesses.
Find out among other things, the emerging and proven platforms, which activity can offer you the highest ROI, the key objectives and which metrics are used by CMOs to measure social media activities.
Take a look at our Social Media Solutions and don’t hesitate to ask what we can do for your business!